{"id":21653,"date":"2022-01-11T09:00:10","date_gmt":"2022-01-11T09:00:10","guid":{"rendered":"https:\/\/work.life\/?p=21653"},"modified":"2025-03-11T11:09:30","modified_gmt":"2025-03-11T11:09:30","slug":"member-spotlight-joe-binder-founder-ceo-of-woaw","status":"publish","type":"post","link":"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/","title":{"rendered":"Member Spotlight: Joe Binder, Founder &#038; CEO of WOAW"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Quick Links<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#So_first_of_all_tell_us_about_WOAW%E2%80%A6\" >So first of all, tell us about WOAW&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#When_did_you_originally_join_WorkLife_and_why\" >When did you originally join Work.Life, and why?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#How_many_of_you_are_there_in_the_team_now_compared_to_when_you_joined\" >How many of you are there in the team now compared to when you joined?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#How_else_has_the_company_grown_over_the_last_3_years\" >How else has the company grown over the last 3 years?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#How_has_WorkLife_supported_you_as_youve_grown\" >How has Work.Life supported you as you&#8217;ve grown?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#What_do_you_the_team_love_about_being_members\" >What do you &amp; the team love about being members?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#And_finally_what_are_your_goals_for_this_year\" >And finally, what are your goals for this year?<\/a><\/li><\/ul><\/nav><\/div>\n<p>Since Work.Life started back in 2015, we\u2019ve supported thousands of businesses to grow and thrive under our roofs, from budding startups through to more established companies.<\/p>\n<p>Our second favourite pastime is watching our members excel. Our first, is telling everyone about them! We\u2019re highlighting founders who\u2019ve grown their businesses (and their teams) within the walls of Work.Life coworking spaces.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/joe-binder\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joe Binder<\/a> joined Work.Life as a one-man band, and look at him now \u2013 a casual 15 hires later, and his company <a href=\"https:\/\/www.woaw.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">WOAW<\/a> is building brands for some of the country\u2019s most prominent CEOs and founders. We chatted to Joe about how he started WOAW, his journey at Work.Life, and his ambitious plans for the year ahead&#8230;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"So_first_of_all_tell_us_about_WOAW%E2%80%A6\"><\/span><strong>So first of all, tell us about WOAW&#8230;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For as long as I can remember, I\u2019ve always wanted to start a business. At University, I launched and grew a YouTube channel to over 20,000 subscribers and learned loads about social media in the process. After graduating, I had an opportunity to combine my love of entrepreneurship with my interest in social media. So, I took it. Enter, WOAW.<\/p>\n<p>We build personal brands for founders and CEOs and use social media to redefine personal branding, so that our clients can construct their own unique audience that they can access anytime. The digital landscape has changed significantly over the last couple of years, and it\u2019s now more important than ever for business leaders to build their reputation online.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21660\" src=\"https:\/\/work.life\/wp-content\/uploads\/2022\/01\/Joe-Binder-WOAW-Interview-1024x600.png\" alt=\"Joe Binder, WOAW Interview\" width=\"724\" height=\"424\" srcset=\"https:\/\/work.life\/wp-content\/uploads\/2022\/01\/Joe-Binder-WOAW-Interview.png 1024w, https:\/\/work.life\/wp-content\/uploads\/2022\/01\/Joe-Binder-WOAW-Interview-300x176.png 300w, https:\/\/work.life\/wp-content\/uploads\/2022\/01\/Joe-Binder-WOAW-Interview-768x450.png 768w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><br \/>\n<em>Joe and the team at Work.Life Camden<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_did_you_originally_join_WorkLife_and_why\"><\/span><strong><br \/>\nWhen did you originally join Work.Life, and why?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I joined in January 2018 as soon as I set up WOAW. I needed a reliable space to work, so that I could have a clear division between sitting on the end of my bed at home and doing \u2018proper\u2019 work in an office. The fact that I would be surrounded by other entrepreneurs was a big pull factor for me, and we\u2019ve ended up meeting a number of our existing clients from working in the space. The community here is brilliant and so welcoming.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_many_of_you_are_there_in_the_team_now_compared_to_when_you_joined\"><\/span><strong>How many of you are there in the team now compared to when you joined?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When I joined, I was a solo hot desker. Every day I\u2019d come into the space, take a seat, open up my laptop and get to work. Though, while I was working, I\u2019d always have conversations with other small business owners in the same position as I was.<\/p>\n<p>Gradually we expanded to 5 people. Then, we took some time to establish clear processes, ways of winning and built impactful case studies. After that, things really took off. The team more than tripled in size in 9 months.<\/p>\n<p>Eventually, we needed our own private office space. So after hot desking for a few years, predominantly at <a href=\"https:\/\/work.life\/office-space\/london\/camden\/\" target=\"_blank\" rel=\"noopener noreferrer\">Work.Life Camden<\/a> and occasionally at <a href=\"https:\/\/work.life\/office-space\/london\/soho\/\" target=\"_blank\" rel=\"noopener noreferrer\">Work.Life Soho<\/a>, we finally took our own 8 person office in Camden. This was a huge moment for us and felt like a massive step towards being seen as a \u2018proper\u2019 business.<\/p>\n<p>Flexibility is important to each of us, so we&#8217;re able to make great use of the space using a rota system. This means that the team can enjoy full flexibility in working from home or working from the office. Over the next few months as we continue to grow, it may be the case that more people want to be in the office more often. I feel safe in Work.Life&#8217;s hands, meaning that if we do need to move into a bigger space it will be a seamless experience &#8211; just like last time.<\/p>\n<p>I\u2019m now grateful to say that we\u2019re a team of 16. This time next year, we would have likely passed the 30 person mark\u2026 but let\u2019s see how we get on!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_else_has_the_company_grown_over_the_last_3_years\"><\/span><strong>How else has the company grown over the last 3 years?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The last few years has been a period of massive growth and momentum for WOAW. We\u2019re now fast approaching our \u00a31M ARR target and have also significantly diversified our portfolio of clients.<\/p>\n<p>We now work with a wide range of founders, CEOs and leadership teams of high-growth businesses, and our clients have become our biggest supporters. A massive milestone for me and the team was watching our name get plastered onto the door of our office. Each of us are massively proud to walk in every morning.<\/p>\n<p>I\u2019m absolutely buzzing to press forward with our ambitious growth plans for 2022.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21661\" src=\"https:\/\/work.life\/wp-content\/uploads\/2022\/01\/WOAW-Case-Study-1024x600.png\" alt=\"WOAW Work.Life Camden\" width=\"724\" height=\"424\" srcset=\"https:\/\/work.life\/wp-content\/uploads\/2022\/01\/WOAW-Case-Study.png 1024w, https:\/\/work.life\/wp-content\/uploads\/2022\/01\/WOAW-Case-Study-300x176.png 300w, https:\/\/work.life\/wp-content\/uploads\/2022\/01\/WOAW-Case-Study-768x450.png 768w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><br \/>\n<em>The WOAW team out and about in Camden<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_has_WorkLife_supported_you_as_youve_grown\"><\/span><strong><br \/>\nHow has Work.Life supported you as you&#8217;ve grown?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All the basics have always been covered, from Wifi to coffee to warmth in the office. Small things that are a pain if you have to manage them yourself. The Work.Life team have hosted countless events and had too many pizza-gatherings to count, all of which have facilitated the forming of great relationships.<\/p>\n<p>The Work.Life team has always been incredibly welcoming to each new team member, showering them with gifts and goodies on their first day.<\/p>\n<p>As a business owner, there&#8217;s many things that Work.Life supports me with. The flexibility is a huge help, as well as not having to worry about the tedious side of having to manage an office yourself. If the coffee machine breaks, Work.Life will fix it. If the internet goes down, Work.Life will fix it. If the heating suddenly breaks, Work.Life will fix it. Things that may seem insignificant, but when you\u2019re trying to move at a million miles an hour &#8211; it helps to have them all covered.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_do_you_the_team_love_about_being_members\"><\/span><strong>What do you &amp; the team love about being members?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The really good vibes, particularly held up by Cara and Georgie. It\u2019s always a great atmosphere. Some favourites among the team are Pizza Thursdays, Wellness Wednesdays and especially Whatever-the-name-is-for-the-reason-we-get-croissants-and-pain-au-chocolates-in-abundance-on-Mondays.<\/p>\n<p>Not to mention, it\u2019s always great meeting other talented entrepreneurs in such a relaxed environment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"And_finally_what_are_your_goals_for_this_year\"><\/span><strong>And finally, what are your goals for this year?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019re looking to more than double the size of the business and continue our work with brilliant entrepreneurs and business leaders; inspiring millions through the impactful content we help create.<\/p>\n<p><strong>In short &#8211; we\u2019re going to WOAW.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>We couldn&#8217;t be prouder of OG Work.Life member Joe&#8217;s incredible success with WOAW. If you\u2019re interested in following in the footsteps of WOAW and becoming a member at Work.Life Camden, <strong><a href=\"https:\/\/work.life\/office-space\/london\/camden\/\" target=\"_blank\" rel=\"noopener noreferrer\">book a tour now<\/a> <\/strong>or get in touch at <strong>camden@work.life<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since Work.Life started back in 2015, we\u2019ve supported thousands of businesses to grow and thrive under our roofs, from budding&#8230;<\/p>\n","protected":false},"author":63,"featured_media":21659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[248],"tags":[],"post_type_category":[],"authors":[168],"class_list":["post-21653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-stories","authors-laura-morton"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Member Spotlight: Joe Binder, Founder &amp; CEO of WOAW - Work.Life<\/title>\n<meta name=\"description\" content=\"Meet Work.Life Camden member Joe Binder, CEO of WOAW. We spoke to Joe to learn about WOAW&#039;s growth and how the team are using their office space in Camden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Member Spotlight: Joe Binder, Founder &amp; CEO of WOAW\" \/>\n<meta property=\"og:description\" content=\"Meet Work.Life Camden member Joe Binder, CEO of WOAW. We spoke to Joe to learn about WOAW&#039;s growth and how the team are using their office space in Camden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/\" \/>\n<meta property=\"og:site_name\" content=\"Work.Life\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/workdotlife\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T09:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T11:09:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/work.life\/wp-content\/uploads\/2022\/01\/Joe-Binder-CEO-WOAW-1024x600.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Morton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workdotlife\" \/>\n<meta name=\"twitter:site\" content=\"@workdotlife\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Ching\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/\"},\"author\":{\"name\":\"Jessica Ching\",\"@id\":\"https:\/\/work.life\/#\/schema\/person\/e3d12bbc8b405d134ad9e804c0740139\"},\"headline\":\"Member Spotlight: Joe Binder, Founder &#038; CEO of WOAW\",\"datePublished\":\"2022-01-11T09:00:10+00:00\",\"dateModified\":\"2025-03-11T11:09:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/\"},\"wordCount\":1099,\"publisher\":{\"@id\":\"https:\/\/work.life\/#organization\"},\"image\":{\"@id\":\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/work.life\/wp-content\/uploads\/2022\/01\/Joe-Binder-CEO-WOAW.png\",\"articleSection\":[\"Member stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/\",\"url\":\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/\",\"name\":\"Member Spotlight: Joe Binder, Founder & CEO of WOAW - Work.Life\",\"isPartOf\":{\"@id\":\"https:\/\/work.life\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/work.life\/blog\/member-spotlight-joe-binder-founder-ceo-of-woaw\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/work.life\/wp-content\/uploads\/2022\/01\/Joe-Binder-CEO-WOAW.png\",\"datePublished\":\"2022-01-11T09:00:10+00:00\",\"dateModified\":\"2025-03-11T11:09:30+00:00\",\"description\":\"Meet Work.Life Camden member Joe Binder, CEO of WOAW. 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