{"id":29367,"date":"2023-08-15T15:30:00","date_gmt":"2023-08-15T15:30:00","guid":{"rendered":"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/"},"modified":"2025-03-11T11:00:38","modified_gmt":"2025-03-11T11:00:38","slug":"inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2","status":"publish","type":"post","link":"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/","title":{"rendered":"6 ways to make your business irresistible to attract candidates"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Quick Links<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/#In_Part_1_of_this_blog_series_we_revealed_that_four_in_five_businesses_are_still_struggling_to_find_the_right_people_to_fill_their_talent_gaps_So_lets_look_at_some_recruitment_ideas_to_get_more_people_excited_about_your_business_and_reel_in_those_awesome_candidates\" >In Part 1\u00a0of this blog series, we revealed that four in five businesses are still struggling to find the right people to fill their talent gaps. So, let\u2019s look at some recruitment ideas to get more people excited about your business and reel in those awesome candidates.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/#Build_a_strong_employer_brand\" >Build a strong employer brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/#Offer_growth_opportunities\" >Offer growth opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/#Sell_your_benefits\" >Sell your benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/#Provide_an_awesome_work_environment\" >Provide an awesome work environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/#Prioritise_autonomy_show_appreciation\" >Prioritise autonomy &amp; show appreciation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/#Highlight_your_mission_values\" >Highlight your mission &amp; values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/work.life\/blog\/inspire-attract-recruit-a-work-life-guide-to-acing-recruitment-2\/#Bonus_tip_Make_applying_easy\" >Bonus tip: Make applying easy!\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"In_Part_1_of_this_blog_series_we_revealed_that_four_in_five_businesses_are_still_struggling_to_find_the_right_people_to_fill_their_talent_gaps_So_lets_look_at_some_recruitment_ideas_to_get_more_people_excited_about_your_business_and_reel_in_those_awesome_candidates\"><\/span>In Part 1\u00a0of this blog series, we revealed that four in five businesses are still struggling to find the right people to fill their talent gaps. So, let\u2019s look at some recruitment ideas to get more people excited about your business and reel in those awesome candidates.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-contrast=\"auto\">The past few years have <\/span><i><span data-contrast=\"auto\">totally <\/span><\/i><span data-contrast=\"auto\">changed how employees see and approach work. But one thing\u2019s for sure: businesses must stay on top of their future workforce\u2019s priorities to keep attracting top talent.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">As a small business owner, you may not think you have as much to offer as bigger companies. But there\u2019s a lot you can do to give the big players a run for their money. It\u2019s time to unleash your small business power and show candidates the perks of working for you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">If you want to know how to attract more candidates, read on! Here are <\/span><span data-contrast=\"auto\">6 recruitment ideas <\/span><span data-contrast=\"auto\">to make your business more irresistible than a freshly baked pastry from a Parisian bakery.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_a_strong_employer_brand\"><\/span><b><span data-contrast=\"auto\">Build a strong employer brand<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">What\u2019s it like to work for your company? Let\u2019s face it, it\u2019s all candidates want to know. And the first place they\u2019ll probably check is social media.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">Don&#8217;t be afraid to inject a little personality into your social posts to attract candidates. Think team member Q&amp;As, work nights out and employee recognition posts \u2013 anything that showcases your company culture and builds a reputation as somewhere people would love to work.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">Authenticity is key here. Make sure your employer brand accurately represents your business to draw the right candidates to your roles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">Creating a strong employer brand encourages your team members to be brand ambassadors, too. They&#8217;ll be shouting about your job openings on their social media and spreading the word to their friends, helping you attract more candidates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Offer_growth_opportunities\"><\/span><b><span data-contrast=\"auto\">Offer growth opportunities<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Most candidates are in it for the long haul and want to know what long-term prospects an employer can offer them. Luckily, growing businesses can usually offer more flexibility and opportunities.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">Create a culture of continuous professional development and clearly communicate this to candidates. This will go a long way to showing them they have a real chance of developing their skills and progressing their careers by working for your small business.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">Establishing tailored mentoring and development schemes for your employees gives you even more to shout about during recruitment. So, you won\u2019t just be boosting your existing team\u2019s motivation but also attracting the attention of shiny new recruits \u2013 it\u2019s a win-win!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sell_your_benefits\"><\/span><b><span data-contrast=\"auto\">Sell your benefits<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">This can be tricky, as what <\/span><i><span data-contrast=\"auto\">actually <\/span><\/i><span data-contrast=\"auto\">counts as a benefit can be up for debate. Remote working, for example, was once seen as a nice-to-have; something a person could only dream of. Now, it\u2019s more common and likely to be expected by many candidates.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">So, it\u2019s important to keep up with what candidates really want and offer specific, genuine benefits to capture people\u2019s attention.\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">We love a workplace perk here at Work.Life and think these are some of the most desirable:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Time off for volunteering<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Social and networking events<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Health and wellbeing support<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gym membership reimbursement<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Generous annual leave (or even unlimited!)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Wellness activities like yoga and meditation<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Personal development and training opportunities<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Required breaks (bonus for comfy breakout areas).<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Provide_an_awesome_work_environment\"><\/span><b><span data-contrast=\"auto\">Provide an awesome work environment<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Don\u2019t underestimate the power of a badass work environment when you\u2019re looking at how to attract job candidates either. We\u2019re not saying you need an office that rivals Google (how cool does an office slide sound, though?). But certain physical characteristics can attract candidates while improving employee performance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">We\u2019re talking mixed workspaces, eye-catching d\u00e9cor, social spots to collaborate or take five, and a fully-stocked kitchen &#8211; not forgetting the free snacks and drinks.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">A pooch-friendly workspace can also be extremely attractive to some candidates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prioritise_autonomy_show_appreciation\"><\/span><b><span data-contrast=\"auto\">Prioritise autonomy &amp; show appreciation<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Showcase how your small business encourages employees to own their work, make decisions and unleash their creativity. Candidates often look for roles that let them have a meaningful impact and contribute their unique ideas.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">We also believe in creating a culture where everyone feels valued and appreciated at work. So, developing a workplace reward programme will show candidates you\u2019re serious about recognising employee contributions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">Trust us, celebrating achievements and milestones will create a great sense of motivation among your teams and attract job candidates.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Highlight_your_mission_values\"><\/span><b><span data-contrast=\"auto\">Highlight your mission &amp; values<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">As we\u2019ve mentioned, candidates are drawn to businesses that share their vision. But what\u2019s important to job seekers these days? Well, quite a lot! Here are some of the important ones to factor into your recruitment ideas:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Positive impact\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Working for a company that positively impacts society motivates many people. Whether it&#8217;s making a difference in your local community or striving for a sustainable future, include these goals in your company mission. You could even consider becoming a <\/span><a href=\"https:\/\/work.life\/blog\/what-is-a-b-corp\/\"><span data-contrast=\"none\">B Corp.<\/span><\/a><span data-contrast=\"auto\"> This badge of honour can help attract candidates as it showcases your commitment to making a difference.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Work-life balance<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Promoting work-life balance can be a real hit with candidates, too. According to <\/span><a href=\"https:\/\/hub.jobtrain.co.uk\/blog\/4-important-recruitment-stats-for-2023-and-what-to-do-about-them\"><span data-contrast=\"none\">Jobtrain<\/span><\/a><span data-contrast=\"auto\">, 75% of candidates said they&#8217;d jump at the chance for a job with a healthy work-life balance. Implement policies that support flexible working hours, remote work options, and breaks.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Diversity<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Diversity is also moving up the job seeker priority list. A staggering <\/span><a href=\"https:\/\/hub.jobtrain.co.uk\/blog\/4-important-recruitment-stats-for-2023-and-what-to-do-about-them\"><span data-contrast=\"none\">92% of candidates believe a company\u2019s Equality, Diversity &amp; Inclusion (EDI) policy is crucial when choosing where to work<\/span><\/a><span data-contrast=\"auto\">. If you\u2019re proud of your ED&amp;I strategy, include it in your recruitment process!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <span data-contrast=\"auto\">Your values show the world what drives your company\u2019s purpose, what it stands for and the standards that guide it. So, be crystal clear about your values and don\u2019t be shy to shout about them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_tip_Make_applying_easy\"><\/span><b><span data-contrast=\"auto\">Bonus tip: Make applying easy!<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">A quick and convenient application process is a sure-fire way to lock down top talent. Make it as easy as possible to inquire about or apply for a role. Keep applicants in the loop about timelines and next steps, too. And if you\u2019ve removed a candidate from consideration, don\u2019t ghost them. Try to let them know as soon as you know so they\u2019re not left hanging.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span> <b><span data-contrast=\"auto\">Next up, we delve a little deeper into how to build an employer brand with real personality (and why you should!).<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Part 1\u00a0of this blog series, we revealed that four in five businesses are still struggling to find the right&#8230;<\/p>\n","protected":false},"author":53,"featured_media":29368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[243],"tags":[],"post_type_category":[],"authors":[],"class_list":["post-29367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-better-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - 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