{"id":32537,"date":"2025-02-21T14:52:01","date_gmt":"2025-02-21T14:52:01","guid":{"rendered":"https:\/\/work.life\/?p=32537"},"modified":"2025-03-11T10:47:55","modified_gmt":"2025-03-11T10:47:55","slug":"employer-branding-vs-consumer-branding","status":"publish","type":"post","link":"https:\/\/work.life\/blog\/employer-branding-vs-consumer-branding\/","title":{"rendered":"Employer branding is more than just a job offer&#8230; but what is it?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Quick Links<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/work.life\/blog\/employer-branding-vs-consumer-branding\/#Lets_talk_about_brands_baby\" >Let\u2019s talk about brands, baby.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/work.life\/blog\/employer-branding-vs-consumer-branding\/#Employer_branding\" >Employer branding.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/work.life\/blog\/employer-branding-vs-consumer-branding\/#i\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/work.life\/blog\/employer-branding-vs-consumer-branding\/#Its_whats_on_the_inside_that_counts\" >It\u2019s what\u2019s on the inside that counts<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"subheading_subheading__jqHfO\">\n<p><strong><a href=\"https:\/\/wearewiser.com\/\">Wiser<\/a> is an award-winning employer branding and early talent agency that\u2019s on a mission to make work <em data-start=\"101\" data-end=\"107\">work<\/em> for everyone. They help companies build brands people actually want to work for, shape cultures from the ground up, and attract top talent who\u2019ll take businesses to the next level.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lets_talk_about_brands_baby\"><\/span>Let\u2019s talk about brands, baby.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Branding is a term that encapsulates so much. And in our day to day, with digital technologies constantly evolving, we are becoming more and more exposed to brands across all types of media. In a nutshell, branding organises image, reputation and voice into something that can connect with the right people.\u00a0<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>There are different types of branding, with the\u00a0<em>objective<\/em>\u00a0being the thing that sets them apart. The type of branding we probably all feel most familiar with, that tempts us to buy that shiny new car, or try out that funky looking beer, is consumer branding.\u00a0<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Consumer branding is all about creating a strong, recognisable brand that resonates with consumers <em><strong>and\u00a0<\/strong><\/em>helps a company&#8217;s products or services stand out from the competition.The goal of consumer branding is to create a positive association in the minds of consumers, which will in turn drive sales and increase brand loyalty.<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Companies place a huge focus on consumer branding, sometimes forgetting that getting people bought into a product or service is entirely different to getting people bought into your brand as an\u00a0<em>employer<\/em>. Companies are nothing without their people, and in order to attract and retain the right talent, there is a need to look past the consumer brand, towards the type of branding that really turns the dial for prospective employees.\u00a0<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Two words, eight (plus eight) letters. Say it and I\u2019m yours.\u00a0<\/p>\n<\/div>\n<div class=\"subheading_subheading__jqHfO\">\n<h3><span class=\"ez-toc-section\" id=\"Employer_branding\"><\/span>Employer branding.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Employer branding is all about creating a positive image of a company as an employer. It captures the company&#8217;s culture, its values, and the benefits that go along with a job there.\u00a0<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>The goal of\u00a0<a href=\"https:\/\/wearewiser.com\/blog\/4-ways-to-attract-top-talent-with-your-employer-brand\" target=\"_blank\" rel=\"noopener\">employer branding<\/a>\u00a0is to attract top talent, and to retain current employees by making them feel attached to your mission, culture and proud to work for your company. You need to create an employer brand whose message resonates with the right people, so you find the best people for the job, who will add real value to your team.\u00a0<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>When fighting to find talent, the competition is fierce, and extends way past direct competitors in your industry. A strong employer brand needs to answer the burning question on everyone\u2019s minds in the job-sphere: \u2018<em>what\u2019s in it for me\u2019?\u00a0<\/em>And it needs to be done in a way that builds a meaningful connection between the employer and the people.\u00a0<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>To create messaging that will pack a punch, you have to think about what makes the pockets of people you&#8217;re speaking to different. Your approach should be targeted, letting them know about the most important aspects of your values and culture. And you have to think about the things they want so that you can use your employer brand to get under their skin.\u00a0<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Understand the things desired talent pools value the most and what an ideal job would offer them, and use that to flex aspects of your unique culture, all while remaining authentic to who you&#8217;re.\u00a0<\/p>\n<\/div>\n<div class=\"in-line-media_inLineMedia__3w6HY undefined\">\n<div class=\"media_media__1TwgY\"><img decoding=\"async\" class=\"media_media__1TwgY aligncenter\" src=\"https:\/\/www.datocms-assets.com\/105513\/1726514044-wiser-website-wise-words-blog-cover-3.png\" alt=\"Photo of Seb and Josh\" width=\"332\" height=\"265\" data-nimg=\"fill\" \/><\/div>\n<\/div>\n<div class=\"subheading_subheading__jqHfO\">\n<h3><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Its_whats_on_the_inside_that_counts\"><\/span>It\u2019s what\u2019s on the inside that counts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Imagine you&#8217;re recruiting for a leading company in the beauty industry. If you don\u2019t formulate a bespoke employer brand, the people you&#8217;re speaking to when you&#8217;re looking to hire will only associate your brand with who you present yourself as to consumers.\u00a0<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>By creating a unique and distinct employer brand, your target audience will extend past the pool of consumers that are interested in your products or services, and towards a much broader group of people that have a skillset, mindset and values that are backed by your company.\u00a0<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Consumer branding and employer branding are two sides of the same coin, and should exist as symbiotic entities that work together to support an overarching mission. After all, while the consumer brand might show you that flashy new car, talent wants to see underneath the car bonnet, and understand your company on a deeper level.\u00a0<\/p>\n<\/div>\n<div class=\"subheading_subheading__jqHfO\">\n<p>It\u2019s not just about what you say, it\u2019s about where you say it.<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Employer branding isn\u2019t only about the message you put out, it\u2019s about where you put it. While traditionally it&#8217;s thought that talent checks out the job market exclusively on careers sites, LinkedIn and other job-posting boards, we are seeing the power in producing an authentic view into life at your brand on socials. TikTok and Instagram show life from the inside, and help people understand the essence of what embodies your brand as an employer. The risk is in not investing.<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>More and more companies are recognising the importance of employer branding because of its impact on the bottom line. The proof is in the pudding. Companies with a strong employer brand have a <a href=\"https:\/\/linkhumans.com\/employer-branding-important\/\" target=\"_blank\" rel=\"noopener\"><u>43% decrease<\/u><\/a>\u00a0in cost per hire, which leads to\u00a0<a href=\"https:\/\/linkhumans.com\/employer-branding-important\/\" target=\"_blank\" rel=\"noopener\"><u>50%<\/u><\/a>\u00a0more qualified applicants. And once you get people in the door, there is a knock-on effect on employee retention. Active investment in employer branding has the capacity to reduce turnover by as much as\u00a0<a href=\"https:\/\/www.glassdoor.com\/employers\/resources\/hr-and-recruiting-stats\/#employer-branding-and-recruiting-hiring-and-retention\" target=\"_blank\" rel=\"noopener\"><u>28%<\/u><\/a>.<\/p>\n<\/div>\n<div class=\"body-text_body__n8RsW\">\n<p>Talent waits for no one, get started on building your reputation as an incredible employer today.\u00a0<\/p>\n<p><strong>Wiser is redefining employer branding and early talent hiring to make work more than just a job. Learn more about how they\u2019re changing the way people think about work <a href=\"https:\/\/wearewiser.com\/blog\">here.<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wiser is an award-winning employer branding and early talent agency that\u2019s on a mission to make work work for everyone&#8230;.<\/p>\n","protected":false},"author":82,"featured_media":32538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[244],"tags":[],"post_type_category":[],"authors":[240],"class_list":["post-32537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-future-of-work","authors-senior-creative-strategist-at-wiser"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Employer branding is more than just a job offer... but what is it? 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