{"id":36019,"date":"2026-03-03T10:48:58","date_gmt":"2026-03-03T10:48:58","guid":{"rendered":"https:\/\/work.life\/?p=36019"},"modified":"2026-03-30T11:18:30","modified_gmt":"2026-03-30T11:18:30","slug":"b-corp-in-practice","status":"publish","type":"post","link":"https:\/\/work.life\/blog\/b-corp-in-practice\/","title":{"rendered":"B Corp in Practice: Beyond the Badge"},"content":{"rendered":"<h4><b>An Interview with Paul Dutnall, CEO &amp; Ana Bernardo, Head of Operations<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">As part of B Corp Month, we brought together Paul and Ana to share their perspective on what being a B Corp truly means at Work.Life &#8211; from how fundamental values drive long-term vision, to how being a B Corp influences the day-to-day across our spaces.<\/span><\/p>\n<h4><b>Tell us a bit about Work.Life and what makes it stand out from other co-working and flexible office spaces in London?<\/b><\/h4>\n<p><b>Paul:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">From Day one, Work.Life has been about creating spaces where people genuinely want to work. Not just aesthetically pleasing offices, but environments that feel human, supportive and community-led. We\u2019ve always believed work should fit around people\u2019s lives, not the other way around, and that philosophy still drives how we grow.<\/span><\/p>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">And for me, what makes us stand out is how hands-on we are. Our teams are on site, they know our members by name, and they really care about the experience they\u2019re creating. The spaces feel calm and well looked after because they are. That human touch is what keeps members with us for years.<\/span><\/p>\n<h4><b>What motivated Work.Life to pursue B Corp certification?<\/b><\/h4>\n<p><b>Paul:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">It started as a reflection exercise in 2019. We were asking ourselves what we stood for as a business. B Corp felt aligned with our values &#8211; community, fairness, responsibility. And it offered a framework to hold ourselves accountable as we scaled.<\/span><\/p>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Yes, it initially began as part of a brand exercise, but it quickly became much more than that. B Corp requires recertification every three years, which forces you to keep improving. The real work was embedding the values into our systems, decision-making and daily operations.<\/span><\/p>\n<h4><b>Can you share your B Impact Assessment score and where you performed strongest?<\/b><\/h4>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">We scored 98.7 in our latest recertification, which we\u2019re incredibly proud of. It places us as one of the highest-scoring business in our industry for our size. We first scored 83.2, so that progress reflects a real collective effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our strongest categories were Workers, Community and Governance. That\u2019s where we\u2019ve consistently invested energy &#8211; supporting our teams, showing up in our local neighbourhoods, and building transparent leadership systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recertification creates discipline. We\u2019re constantly reviewing progress &#8211; tracking energy use, waste, supplier impact and social metrics. Our next certification will be against new B Corp criteria, which we\u2019ve been preparing for over the past two years.<\/span><\/p>\n<p><b>Paul:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The score matters, of course, but what matters more is how we achieved it. It represents years of building better habits, clearer accountability, and long-term thinking into the business.\u00a0<\/span><\/p>\n<h4><b>What does being a B Corp actually mean in day-to-day terms?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><b>Paul:<\/b><b><br \/>\n<\/b>The score matters, It means we consider impact alongside profit. Decisions aren\u2019t just about growth or efficiency &#8211; they\u2019re about people, communities and the long-term health of the business.<\/span><\/p>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">And practically, it shows up in the fundamentals: we\u2019re a London Living Wage employer, we invest in team benefits and development, and we actively work to improve diversity across the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also influences how we run our buildings &#8211; recycling programmes, working closely with landlords to improve energy efficiency, and building out our Net Zero strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But beyond individual initiatives, it\u2019s about mindset. Sustainability isn\u2019t bolted on &#8211; it\u2019s part of how we operate.<\/span><\/p>\n<h4><b>From an Operations perspective, how does B Corp shift decision-making?<\/b><\/h4>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">It changes the lens you use. Instead of looking at cost, speed or convenience in isolation, you weigh the wider impact. Sometimes that means investing more upfront, perhaps in systems or suppliers, but doing so with long-term resilience in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also means focusing on root causes rather than constantly firefighting symptoms. Over time, that makes operations stronger and more joined-up.<\/span><\/p>\n<p><b>Paul:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">And culturally, it gives clarity. When teams understand the \u2018why\u2019 behind decisions, they\u2019re more engaged and more empowered. It\u2019s not about grand gestures. It\u2019s about embedding principles so deeply that they become part of the operating system.<\/span><\/p>\n<h4><b>How do you ensure sustainability isn\u2019t just a head office strategy?<\/b><\/h4>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Participation is key. If teams and members aren\u2019t involved, it\u2019s not working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we run practical engagement initiatives &#8211; recycling competitions, space-level challenges, so impact feels visible and tangible. We also now have over 30 B Corps based in our spaces, and we\u2019ve created peer support groups so they can share learning.<\/span><\/p>\n<p><b>Paul:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Our members hold us accountable, which is a good thing. They ask for transparency and data &#8211; and that pushes us to improve. That two-way pressure keeps sustainability alive.<\/span><\/p>\n<h4><b>B Corp places strong emphasis on workers and community. How do you protect culture as you scale?<\/b><\/h4>\n<p><b>Paul:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Culture will always evolve as a business grows; that\u2019s natural. The real risk isn\u2019t evolution, it\u2019s losing clarity. For us, protecting culture means being clear about our values and building systems that reinforce them.<\/span><\/p>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Operationally, that shows up in hiring, onboarding, leadership training and how decisions are made on site. B Corp gives us a framework to ensure culture doesn\u2019t become accidental as we scale.<\/span><\/p>\n<h4><b>How do you avoid B Corp becoming just a badge?<\/b><\/h4>\n<p><b>Paul:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">You don\u2019t \u201csolve\u201d it once. There are periods where commercial priorities take focus; that\u2019s reality. But if you\u2019ve built strong foundations, the principles keep running in the background.<\/span><\/p>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Exactly. Systems and behaviours stay embedded even when momentum slows. That\u2019s what makes it operational, not symbolic.<\/span><\/p>\n<h4><b>How do your members benefit from your B Corp status?<\/b><\/h4>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Many members are on their own impact journeys. So we\u2019ve built a data-sharing system that shows their share of utilities and carbon footprint based on their membership and space. That makes reporting practical and useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also run panel discussions and peer groups to encourage shared learning and collaboration.<\/span><\/p>\n<p><b>Paul:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">And they benefit from spaces run with long-term care and responsibility, even if they don\u2019t consciously think about B Corp.<\/span><\/p>\n<h4><b>And finally when someone walks into a Work.Life space, what do you hope they feel?<\/b><\/h4>\n<p><b>Paul:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">That this is a place designed with intention &#8211; where work feels balanced and community-driven.<\/span><\/p>\n<p><b>Ana:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">I\u2019d hope they feel looked after and that they belong. That the space feels welcoming, the team feels genuine, and there\u2019s a sense that people care. Because we do.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">At Work.Life, B Corp isn\u2019t a label &#8211; it\u2019s a lens. And as both Paul and Ana make clear, it continues to shape how the business grows, operates and serves its community every day.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Interview with Paul Dutnall, CEO &amp; Ana Bernardo, Head of Operations As part of B Corp Month, we brought&#8230;<\/p>\n","protected":false},"author":86,"featured_media":36024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[247],"tags":[],"post_type_category":[],"authors":[],"class_list":["post-36019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-and-impact"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B Corp in Practice: Beyond the Badge - Work.Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/work.life\/blog\/b-corp-in-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B Corp in Practice: Beyond the Badge\" \/>\n<meta property=\"og:description\" content=\"An Interview with Paul Dutnall, CEO &amp; 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