{"id":4419,"date":"2017-05-17T16:00:44","date_gmt":"2017-05-17T16:00:44","guid":{"rendered":"http:\/\/wl.ruin.studio\/?p=4419"},"modified":"2022-05-03T16:28:19","modified_gmt":"2022-05-03T16:28:19","slug":"lessons-in-coworking","status":"publish","type":"post","link":"https:\/\/work.life\/blog\/lessons-in-coworking\/","title":{"rendered":"Work.Life 5.0: Lessons In Coworking"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Quick Links<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/work.life\/blog\/lessons-in-coworking\/#1_Bigger_is_not_better\" >1) Bigger is not better<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/work.life\/blog\/lessons-in-coworking\/#2_Its_all_about_people\" >2. It\u2019s all about people<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/work.life\/blog\/lessons-in-coworking\/#3_Hiring_a_great_team\" >3. Hiring a great team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/work.life\/blog\/lessons-in-coworking\/#4_Reacting_right\" >4. Reacting right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/work.life\/blog\/lessons-in-coworking\/#5_Productivity_and_happiness\" >5. Productivity and happiness.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/work.life\/blog\/lessons-in-coworking\/#6_Coworking_is_more_relevant_than_ever\" >6. Coworking is more relevant than ever<\/a><\/li><\/ul><\/nav><\/div>\n<p>May has been a particularly exciting month for us here at Work.Life. In just two weeks, we&#8217;ve opened spaces in both\u00a0<a href=\"https:\/\/work.life\/office-space\/reading\/\">Reading<\/a>\u00a0and\u00a0<a href=\"https:\/\/work.life\/office-space\/\">Clerkenwell<\/a>, bringing our little family to a total of 5!<\/p>\n<p>With all of that going on, now seems like a good time to take a step back from the craziness, reflect on some of our coworking experiences over the last couple of years,\u00a0and think forward to where we&#8217;re heading in the future.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Bigger_is_not_better\"><\/span>1) Bigger is not better<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>From the beginning, we made a conscious decision to keep all of our spaces on the small side, offering locations that are big enough to build a community, but small enough so that we can remain personal and add real value to our members.<\/p>\n<p>Just look at some of the huge, impersonal spaces our competitors are building across the country, and it\u2019s clear why this approach is important.<\/p>\n<p>We\u2019ve seen that there&#8217;s a definite optimal space size that maximises value add in the community:<\/p>\n<p><b>You start with a community of nobody.\u00a0<\/b>Clearly, the community has no value, as there\u2019s no-one there to create any.<\/p>\n<p><b>The community gets bigger.<\/b>\u00a0The potential for networking, connection, and collaboration increases quickly. People can learn from each other, directly and indirectly. The number of physical interactions increases, as does the chance of developing new relationships.<\/p>\n<p>But what\u2019s interesting, is that there\u2019s an inflection point somewhere, where<b>\u00a0value add starts to go down again<\/b>.<\/p>\n<p>Building a <a href=\"https:\/\/work.life\/coworking\/\">coworking space<\/a> which resembles a small town within a building may seem attractive in terms of pure commercials, but let\u2019s face it, with 2,000 neighbours, the chances of actually getting to truly know anyone diminishes. Sub-communities start to develop, and eventually you end up part of a huge community, but actually speak to, or collaborate with, very few people.<\/p>\n<p>As we&#8217;ve grown, we&#8217;ve decided to stick to what we believe is the perfect sized community. Apart from maximising value, staying &#8216;small enough&#8217; also creates a great dynamic and intimate feel across all our spaces.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Its_all_about_people\"><\/span>2. It\u2019s all about people<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s a lot of talk in our industry about the virtues of virtual connections and having a fancy app. And hey, let&#8217;s not rubbish the value that digital can add.<\/p>\n<p>But it\u2019s important to always remember the main reason that people are actually turning to coworking:\u00a0<b>to be around other people<\/b>. If our main focus was on digital, we\u2019d still be sitting at the kitchen table 12 hours a day, not really speaking to anybody!<\/p>\n<p>So how does this impact how we run our spaces?<\/p>\n<p>We try to get to know our members on both a personal and professional level. We always aim to speak more and email less. And with our smaller spaces, it\u2019s easier to speak to people in person using our vocal cords, rather than keyboards!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Hiring_a_great_team\"><\/span>3. Hiring a great team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ve been lucky (and, of course, entirely strategic) in hiring a fantastic team. We\u2019re now a talented, passionate, and driven team of 25, all rowing in the same direction.<\/p>\n<p>Every member of our team is happy to muck in wherever\u2019s needed, and to graft to get things done. The last 2 weeks opening both Reading and Clerkenwell at the same time wasn&#8217;t always fun, but we\u2019re all in this little coworking thing together, and that&#8217;s a great feeling!<\/p>\n<p>We can usually tell whether someone is going to fit into the team pretty quickly, especially if they ooze positivity and authenticity.<\/p>\n<p>Authenticity is really key for us. After all, we should be able to have the same persona at work as in life.<\/p>\n<p>Getting our team right has been central to delivering a great service for our members, and setting out our brand values on which we can grow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Reacting_right\"><\/span>4. Reacting right<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Stuff goes wrong all the time. It\u2019s inevitable in a model like this, which puts people front and centre of everything we do.<\/p>\n<p>People are the best and the worst type of commodity, as it&#8217;s impossible to predict what\u2019s going to happen or what they might need.<\/p>\n<p>What\u2019s key in the coworking context is to react to issues in the right way and with the right attitude.<\/p>\n<p>This goes back to getting the team right. By dealing with an issue with positivity and empathy, we&#8217;re able to go a long way towards immediately addressing a situation.<\/p>\n<p>And thanks to the personal connection we take the time to build with our members, we&#8217;re constantly listening and developing to ensure we create spaces that makes sure everyone is as happy as possible.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Productivity_and_happiness\"><\/span>5. Productivity and happiness.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It sounds a bit clich\u00e9, right? But there\u2019s a lot of truth in this.<\/p>\n<p>Rather than focussing on how to maximise productivity, our ethos has been to ensure that our members are happy.<\/p>\n<p>We believe that our members have enough challenges,\u00a0especially since there&#8217;s a fair chunk of negativity that goes along with running a business. It&#8217;s our job to do everything we can to make sure they enjoy every\u00a0day they spend at the office.<\/p>\n<p>This seems to work, and we&#8217;re\u00a0constantly working on getting this right for each of our spaces. And this goes a long way to help keep our members both happy and\u00a0productive at work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Coworking_is_more_relevant_than_ever\"><\/span>6. Coworking is more relevant than ever<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Coworking is still in its infancy, and the market has changed a huge amount in the last few years.<\/p>\n<p>It\u2019s gone from a marginalised sector for start-ups and hipsters, to a mainstream way of working for businesses of all sizes. We\u2019re now starting to see more and more bigger businesses embrace this model.<\/p>\n<p>At Work.Life, we\u2019ve always believed in the benefits of having smaller and bigger businesses working together under one roof. This is the premise for our\u00a0<a href=\"https:\/\/work.life\/office-space\/\">new cobrand with Verizon in Clerkenwell<\/a>.<\/p>\n<p>The diversity of having early stage businesses and corporates working together creates not only tons of networking and educational potential for both parties, but most importantly, it creates a nice environment with diversity at its core where everybody feels welcome.<\/p>\n<hr \/>\n<p>We&#8217;d like to save a massive &#8216;thank you&#8217; to all our wonderful members who have come along on this little coworking journey with us. If you&#8217;d like to find out what makes us different, pop into your nearest space or click on the button in the top righthand side of the screen to book a tour today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>May has been a particularly exciting month for us here at Work.Life. In just two weeks, we&#8217;ve opened spaces in&#8230;<\/p>\n","protected":false},"author":82,"featured_media":4420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"post_type_category":[],"authors":[],"class_list":["post-4419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-wellness-and-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Work.Life 5.0: Lessons In Coworking - Work.Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/work.life\/blog\/lessons-in-coworking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Work.Life 5.0: Lessons In Coworking\" \/>\n<meta property=\"og:description\" content=\"May has been a particularly exciting month for us here at Work.Life. 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