{"id":4595,"date":"2016-10-12T10:39:11","date_gmt":"2016-10-12T10:39:11","guid":{"rendered":"http:\/\/wl.ruin.studio\/?p=4595"},"modified":"2025-02-28T07:43:59","modified_gmt":"2025-02-28T07:43:59","slug":"clubhousemasterclass","status":"publish","type":"post","link":"https:\/\/work.life\/blog\/clubhousemasterclass\/","title":{"rendered":"ClubHouse Masterclass: Storytelling Time With Alex And Jamie"},"content":{"rendered":"

This Thursday, Alex Harris and I are giving a Clubhouse Masterclass in London Fields on\u00a0\u201cStorytelling for your Brand\u201d<\/a>, hosted by fellow Work.Lifer Matt Dowling of\u00a0The Freelancer Club<\/a>.<\/p>\n

Now, you may be asking yourselves: who the hell are we? (Forgive the profanity, but that\u2019s actually an important question to come back to, for reasons that we\u2019ll go into on Thursday.)<\/p>\n

To tell a long story short, we\u2019re freelance journalists who\u2019ve been on staff at national magazines such as Men\u2019s Health and GQ and consulted and written for brands including Guinness and Samsung. Now that we\u2019re in the wild, we\u2019re increasingly seeing a demand for our particular set of skills from brands like these. And when we say \u201cskills\u201d, we don\u2019t mean black belt-level procrastination and Kelly Slater-standard deadline surfing.<\/p>\n

Whether you\u2019re a growing business or wannabe journo, we can hopefully help you to write good and do other stuff good too. These are some of the topics we\u2019ll be waffling (read: offering insight) about.<\/p>\n

Everyone has a story to tell<\/b><\/p>\n

We know, we know. \u201cStorytelling\u201d is one of those annoying buzzwords. But it\u2019s a distinct thing from \u201ccreating content\u201d, although we do that too. Storytelling is an art, and people love stories. A good story helps your audience understand you – and resonates – on a deeper level than a mere slogan or marketing bumf ever could. And in a crowded, noisy marketplace, that\u2019s vitally important. (See below.)<\/p>\n

Brands are publishers<\/b><\/p>\n

It\u2019s no longer enough for you to set up a website then sit back and let the eyeballs roll in. You have to engage the consumer and keep them engaged with a steady stream of stuff, from social media updates to blog posts. And you will be judged by every aspect of everything you put out, from the tone of your content to the, er, content. You\u2019re probably judging me on this article; this sentence.<\/p>\n

Marketing and editorial are merging<\/b><\/p>\n

The lines between advertising and journalism are becoming hazier than the censored version of the \u201cBlurred Lines\u201d video. Those who work in the former increasingly need to think like those who work in the latter in order to create quality content that\u2019s compelling, as traditional display ads lose their impact. But they also need to temper their \u201ccommercial imperative\u201d and play a longer, more patient game.<\/p>\n

Attention is in deficit<\/b><\/p>\n

The stream of content faced by today’s consumer is more of a raging torrent. Or to torture another metaphor, the marketplace is crowded and noisy. How do you make yourself heard without shouting above the din, which makes consumers tune out? Clickbait is one way – but maybe not the way that\u2019s going to foster much brand loyalty. (You won\u2019t believe point five – one weird trick all brands need…)<\/p>\n

Freelancers are brands too<\/b><\/p>\n

It sounds like self-help book-ese, but whether you\u2019re a one-man band or an actual brand, you have a narrative that differentiates you from your peers. Consumers and clients – who are really another consumer – are faced with a surplus of options. Why should they pick you? Indeed, who the hell are you? And if they\u2019re in any way unclear as to the answer, your story may not have the happy ending you hope for.<\/p>\n

\n

This was a guest post written by Jamie Millar. He will be speaking alongside Alex Harris at the Freelancer Club event\u00a0Storytelling For Your Brand<\/a>\u00a0on Thursday 13th October at Work.Life London Fields.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

This Thursday, Alex Harris and I are giving a Clubhouse Masterclass in London Fields on\u00a0\u201cStorytelling for your Brand\u201d, hosted by…<\/p>\n","protected":false},"author":63,"featured_media":4596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[1],"tags":[],"post_type_category":[],"authors":[98],"class_list":["post-4595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-wellness-and-culture","authors-work-life"],"acf":[],"yoast_head":"\nClubHouse Masterclass: Storytelling Time With Alex And Jamie - Work.Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/work.life\/blog\/clubhousemasterclass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ClubHouse Masterclass: Storytelling Time With Alex And Jamie\" \/>\n<meta property=\"og:description\" content=\"This Thursday, Alex Harris and I are giving a Clubhouse Masterclass in London Fields on\u00a0\u201cStorytelling for your Brand\u201d, hosted by...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/work.life\/blog\/clubhousemasterclass\/\" \/>\n<meta property=\"og:site_name\" content=\"Work.Life\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/workdotlife\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-12T10:39:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T07:43:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/work.life\/wp-content\/uploads\/2018\/04\/clubhouse.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Work.Life\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workdotlife\" \/>\n<meta name=\"twitter:site\" content=\"@workdotlife\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Ching\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/work.life\/blog\/clubhousemasterclass\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/work.life\/blog\/clubhousemasterclass\/\"},\"author\":{\"name\":\"Jessica Ching\",\"@id\":\"https:\/\/work.life\/#\/schema\/person\/e3d12bbc8b405d134ad9e804c0740139\"},\"headline\":\"ClubHouse Masterclass: Storytelling Time With Alex And Jamie\",\"datePublished\":\"2016-10-12T10:39:11+00:00\",\"dateModified\":\"2025-02-28T07:43:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/work.life\/blog\/clubhousemasterclass\/\"},\"wordCount\":604,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/work.life\/#organization\"},\"image\":{\"@id\":\"https:\/\/work.life\/blog\/clubhousemasterclass\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/work.life\/wp-content\/uploads\/2018\/04\/clubhouse.png\",\"articleSection\":[\"Workplace wellness & culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/work.life\/blog\/clubhousemasterclass\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/work.life\/blog\/clubhousemasterclass\/\",\"url\":\"https:\/\/work.life\/blog\/clubhousemasterclass\/\",\"name\":\"ClubHouse Masterclass: Storytelling Time With Alex And Jamie - 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