{"id":4721,"date":"2016-03-30T08:15:15","date_gmt":"2016-03-30T08:15:15","guid":{"rendered":"http:\/\/wl.ruin.studio\/?p=4721"},"modified":"2020-08-26T09:58:27","modified_gmt":"2020-08-26T09:58:27","slug":"whatshouldyourdigitalmarketingstrategy","status":"publish","type":"post","link":"https:\/\/work.life\/blog\/whatshouldyourdigitalmarketingstrategy\/","title":{"rendered":"What Should your Digital Marketing Strategy Look Like?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Quick Links<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/work.life\/blog\/whatshouldyourdigitalmarketingstrategy\/#Researching_your_Digital_Marketing_Strategy\" >Researching your Digital Marketing Strategy.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/work.life\/blog\/whatshouldyourdigitalmarketingstrategy\/#Your_Content_Marketing_Strategy\" >Your Content Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/work.life\/blog\/whatshouldyourdigitalmarketingstrategy\/#Your_Website\" >Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/work.life\/blog\/whatshouldyourdigitalmarketingstrategy\/#Feedback_and_Re-Engagement\" >Feedback and Re-Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/work.life\/blog\/whatshouldyourdigitalmarketingstrategy\/#Big_Data\" >Big Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/work.life\/blog\/whatshouldyourdigitalmarketingstrategy\/#Oh_that_it_were_so_Simple\" >Oh that it were so Simple<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;What Should your Digital Marketing Strategy Look Like?&#8221; I get asked this question a lot! It\u2019s a great question, but unfortunately there is no straightforward answer.<\/p>\n<p>It comes in different guises and phrases. \u201cHow do I get onto the first page on Google?\u201d \u201cShould I be using Twitter\/Instagram\/Snapchat\/Facebook\/ LinkedIn\/[insert social media platform here]?\u201d \u201cShould I be doing PPC or Google Adwords?\u201d \u201cHow many hits should my website be getting?\u201d \u201cDo I need a new website?\u201d \u201cShould I have a mailing list?\u201d \u201cHow often should I blogging?\u201d \u201cShould I be holding webinars?\u201d \u201cWhat\u00a0<i>is<\/i>\u00a0a webinar?\u201d<\/p>\n<p>A friend of mine, who wants to promote his band, asked me the question half an hour before I starting writing this post. His particular phrasing was \u201c<i>If you fancy helping giving my band a push on the \u2018<\/i><i>tinter web, feel free!<\/i>\u201d Ok, more suggestion than a question, but I get a fair bit of these too.\u00a0 I know that he wants is for me to say \u201cSure, let me play around with Google\u2019s Algorithingummy and I\u2019ll make sure you appear ahead of Justin Beiber in just a few clicks and a scroll of the mousewheel\u201d.<\/p>\n<p>OK \u2013 so what should your Digital Marketing Strategy like?<\/p>\n<p>The answer is typically, \u201cit depends\u201d. I know it sounds like a cop out but it\u2019s true, but that\u2019s what makes it so interesting and that\u2019s why I\u2019ve really enjoyed this line of work!<\/p>\n<p>Since I set up\u00a0<a href=\"http:\/\/kobestarr.io\/\">Kobestarr Digital as a Digital Marketing Agency<\/a>\u00a0it has been clear to me that there is no one size fits all when it comes to your digital marketing strategy. What is clear is that if it is done well and implemented thoughtfully, it can be the most efficient and effective way of attracting new customers.<\/p>\n<p>I thought that the best way to structure the rest of this post was to give an overview of some of the key steps and what you should be thinking about at each one:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Researching_your_Digital_Marketing_Strategy\"><\/span>Researching your Digital Marketing Strategy.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So many people sidestep or hop over this stage but\u00a0<b>I urge you not to!<\/b>\u00a0It may sound boring but\u00a0<b>I cannot stress enough how important this part is<\/b>. This is where you get to find out everything about your buyer persona or target market. Where do they hang out online? If they are exclusively on LinkedIn then your Pinterest account may just be costing you time and money. What are they typing into Google? What is their typical age\/sex\/location?<\/p>\n<p>Then focus your sights on your competitors. How are they spending their time online? What keywords do they rank on Google for? Do they spend money on PPC? Do they blog and if so how often?\u00a0 What kind of content do they produce? Who are they following on Twitter?<\/p>\n<p>Once you know what your competitors are doing\u00a0<b>you can look to\u00a0<i>outsmart<\/i><\/b><i>\u00a0<\/i>them with your digital marketing strategy<i>\u00a0<\/i>rather than\u00a0<i>outspend<\/i>\u00a0them.<\/p>\n<p>The list of what you can and should find out is endless and it is all gold. The outcome, if done properly, will be a well-formed map of what is going on in your digital realm that\u00a0<b>will inform ALL of your next steps<\/b>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Content_Marketing_Strategy\"><\/span>Your Content Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Based on your research you will now know what content to produce for whom and when. So if you\u2019re an independent hairdresser in North London, there may be little benefit in producing content for a global or national audience \u2013 especially if resources are limited. The truth is\u00a0<b>your customers will appreciate the relevancy of your location and niche<\/b>. Your marketing strategy will be also a hell of\u00a0<b>a lot more efficient and effective<\/b>, as the people that visit you online will be better poised to become customers.<\/p>\n<p><b>Once you know the demographics of your buyer persona you can start occupying space in the social media platforms that they hang out in.<\/b><\/p>\n<p>The content that you produce should tie in with your target market but also your brand, company and personality. If you like making short video clips and are naturally trigger happy with a camera phone then Instagram may well be your calling!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Website\"><\/span>Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is more than one way to skin a cat here. Your website should look good and\u00a0<b>be easy to understand,\u00a0<\/b>navigate, underpin your brand and depending on your business model, be set up to convert the visitors into leads.<\/p>\n<p>Make sure that your site looks great on mobile and tablet. You can no longer ignore the amount of mobile web visits and\u00a0<b>Google rewards you for it.<\/b>\u00a0This no longer needs to add extra cost to your website build.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Feedback_and_Re-Engagement\"><\/span>Feedback and Re-Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have your customer,\u00a0<b>don<\/b><b>\u2019<\/b><b>t neglect them!<\/b>\u00a0These guys can be your brand champions in the form of shout outs on LinkedIn, Google My Business reviews, testimonials on your website,\u00a0<b>direct referrals or even reuse\/re-buy from you<\/b>. So don\u2019t become a stranger.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Big_Data\"><\/span>Big Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s get this straight \u2013\u00a0<b>I<\/b><b>\u2019<\/b><b>m a heavyweight geek<\/b>. I\u2019m one of the few people in the world that has a Masters Degree in Engineering and a\u00a0<a href=\"http:\/\/www.slideshare.net\/KobiOmenaka\/kobi-omenaka-social-media-dissertation-practicality-of-data-mining-for-online-social-network-analysis\">Masters Degree in Social Media<\/a>. Maybe that \u201caccolade\u201d is unique to me?<\/p>\n<p>This means that I love data and the benefit of digital is that you can and should be collecting the data for\u00a0<b>EVERYTHING<\/b>\u00a0you do and analysing it. I think that it\u2019s one reason I took to this like a duck to water.<\/p>\n<p>The upshot is that you want to\u00a0<b>prove the ROI<\/b>\u00a0of your digital marketing efforts. Having this data will also give you the ability to concentrate your efforts on the most effective parts of your digital marketing strategy and cut out the least effective.<\/p>\n<p>Your\u00a0<b>digital marketing strategy should always be evolving<\/b>. Come up with theories and tests and take action on the results and rinse and repeat.<\/p>\n<p>You\u00a0<b>goals should be based on your inputs rather than the outcomes<\/b>. See what happens to the number of visitors to your site when you blog twice a week rather than saying \u201cI need 10 000 visitors per day\u201d.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Oh_that_it_were_so_Simple\"><\/span>Oh that it were so Simple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The long and the short is that these steps and more are all intertwined and for the most positive effect should considered and performed together and not in isolation.<\/p>\n<p>This blog post is so much longer than I thought it would be so thank you for getting this far! It just goes to show that there is a lot more to the question no matter how you want to phrase it. There are\u00a0<b>no silver bullets<\/b>\u00a0and results are unlikely to be instantaneous.<\/p>\n<p>The good news is\u00a0<b>there will be a way that works for you<\/b>\u00a0that you are comfortable with, you may just have to put a bit of elbow grease in. That\u2019s where I can help you out for sure!\u00a0<b>It<\/b><b>\u2019<\/b><b>s important to honest from the outset<\/b>. It\u2019s easy to be gung-ho at the start and say that you\u2019ll be writing a daily blog and tweeting 3 times an hour but is that sustainable? If it is great! Then maybe you could do more \u263a!<\/p>\n<hr \/>\n<p><i>If you want to hit me up about anything just give me a shout. Head over to the\u00a0<a href=\"http:\/\/kobestarr.io\/\">Kobestarr Digital Website<\/a>\u00a0to find my contact details or come and tap me on the shoulder next time \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=TWcyIpul8OE\">Bon Iver<\/a>\u201d comes on the airwaves at\u00a0<a href=\"https:\/\/work.life\/\">work.life Camden<\/a>. If you\u2019re not based in\u00a0<a href=\"https:\/\/work.life\/\">work.life in Camden<\/a>\u00a0then shame on you!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;What Should your Digital Marketing Strategy Look Like?&#8221; I get asked this question a lot! It\u2019s a great question, but&#8230;<\/p>\n","protected":false},"author":19,"featured_media":4722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"post_type_category":[],"authors":[],"class_list":["post-4721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-wellness-and-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Should your Digital Marketing Strategy Look Like? - Work.Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/work.life\/blog\/whatshouldyourdigitalmarketingstrategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Should your Digital Marketing Strategy Look Like?\" \/>\n<meta property=\"og:description\" content=\"&#8220;What Should your Digital Marketing Strategy Look Like?&#8221; I get asked this question a lot! 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