{"id":4762,"date":"2016-01-20T09:31:31","date_gmt":"2016-01-20T09:31:31","guid":{"rendered":"http:\/\/wl.ruin.studio\/?p=4762"},"modified":"2020-08-26T13:24:46","modified_gmt":"2020-08-26T13:24:46","slug":"howtotellstoriesthroughfilm","status":"publish","type":"post","link":"https:\/\/work.life\/blog\/howtotellstoriesthroughfilm\/","title":{"rendered":"How to Tell Stories Through Film"},"content":{"rendered":"

I\u2019m Josh, founder of Buttergun. In other words, I\u2019m the tall ginger guy in the corner of the front room at work.life, with a loud voice and who runs a production company. Below I\u2019ll offer a little advice which will apply to any videos (or for that matter any other forms of storytelling) you want to make in the future:<\/p>\n

1. Have an objective and target your audience\u00a0<\/strong>
\nIf you say, \u201cto go viral and get everyone watching it,\u201d you probably shouldn\u2019t make a video.<\/p>\n

2. Use emotion\u00a0<\/strong>
\nTap into values you share with your audience. Too many people sell a product or say how brilliant their company is. Trouble is NO ONE CARES. It\u2019s like being at a party and starting a conversation off with someone by saying \u201cHi, I\u2019m Dave and I\u2019m awesome\u201d. No you\u2019re not Dave, you\u2019re actually a douche.<\/p>\n

3. Be genuine<\/strong>
\nIn a world where if you put a foot wrong someone can Instagram a #nofilter of it to their 100k followers, don\u2019t pretend to be something you\u2019re not. You will get sniffed out.<\/p>\n

4. Find a hook\u00a0<\/strong>
\nIf your film is 2mins long, make it in the first 5-10. It\u2019s something that teases you about what the rest of the film is about. For instance, in\u00a0our Star Wars super-fan films (shameless plug)<\/a>, we made sure the opening sequences were mysterious and left you questioning who the person we were filming actually was.<\/p>\n

5. Build tension.<\/strong><\/p>\n

The Lightsaber Master was awesome to make. However, it would have been even better had our hero been working towards a sword fight against his arch nemesis, or was learning a new trick that had never been completed before. So, with the next story you make, think about how you could fit some tension in there\u2026<\/p>\n

There\u2019s tonnes more I could say, but I guess if you can nail the above 5 rules, you\u2019re on your way to one helluva film.<\/p>\n

Otherwise, if you\u2019re struggling, feel free to hook me up.<\/p>\n

The tall ginger guy,\u00a0josh@buttergun.tv<\/a><\/p>\n

Joshua Fineman
\nFOUNDER & DIRECTOR
\nWebsite: www.buttergun.tv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m Josh, founder of Buttergun. In other words, I\u2019m the tall ginger guy in the corner of the front room…<\/p>\n","protected":false},"author":19,"featured_media":4763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"post_type_category":[],"authors":[],"class_list":["post-4762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-wellness-and-culture"],"acf":[],"yoast_head":"\nHow to Tell Stories Through Film - Work.Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/work.life\/blog\/howtotellstoriesthroughfilm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Tell Stories Through Film\" \/>\n<meta property=\"og:description\" content=\"I\u2019m Josh, founder of Buttergun. 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